Starting this fall, Fairmont Hotels & Resorts will donate footwear from Fairmont Fit, a program which offers members of Fairmont President’s Club, the brand’s exclusive guest recognition program, access to adidas athletic apparel for use during their stay.
Guests and community members are invited to drop off gently used athletic shoes at Fairmont locations across North America from Monday, January 19 to Friday, January 23, 2009, and the Fairmont team will do the rest.
In recognition of this support, Fairmont Fit partner adidas will offer an exclusive discount card for 15% off adidas merchandise, to be used online at www.shopadidas.com.
"We’re proud to support Soles4Souls’ efforts. The partnership makes sense; with locations around the world, we can provide sizable quantities of a much needed item, but we also mitigate our impact on the planet,” noted Brian Richardson, Fairmont’s Vice President Brand Marketing and Communications.
Fairmont President’s Club is the hotel company’s premier guest recognition program, providing frequent guests with certain benefits and privileges during their stay. Membership is complimentary and guests can enroll online at http://www.fairmont.com, by calling 1-800-663-7575 or at any Fairmont location worldwide.
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