Wednesday, December 09, 2009

Mandee Collects $20,000 for Soles4Souls in Month of November


NEW YORK, Dec. 8 /PRNewswire/ -- Mandee is proud to announce they have already raised over $20,000 in just one month as the exclusive partner this holiday season for Soles4Souls, the international shoe charity dedicated to providing shoes to people in need. From November 4,( )2009 through December 24, 2009, all 120 Mandee stores will be collecting donations of gently worn shoes, in addition to collecting a $1 donation upon check out both in-stores and online at www.mandee.com from any customer that chooses to provide further support to Soles4Souls. As a thank you for participation, each customer that donates will receive a 20% off discount coupon towards an item of their choice.


Mandee is using multiple platforms including social media, in-store promotions, and direct mailings to alert their customer base and build excitement with additional shopping incentives. Suntek Transport will be generously shipping all footwear collected to the Soles4Souls headquarters free of charge. Soles4Souls has given away more than 5.5 million pairs of new and gently worn pairs of shoes to date.


"Mandee has a long commitment to giving back to people who live in the communities where we do business," says Ken Mandelbaum, Chairman and CEO of Big M Inc., the operating company of Mandee. "We are pleased to be partnering with Soles4Souls in furthering that effort."


"Mandee is a terrific partner and we are excited they are offering customers a fun way to get involved in our mission," said Wayne Elsey, Founder and CEO of Soles4Souls. "Their efforts will benefit many people in need and we are proud to have their support," he said.


It is estimated that Americans have 1.5 billion pairs of unused shoes lying in their closets. Soles4Souls can use each and every one of these pairs to make a tangible difference in someone's life.


People and companies interested in donating can visit Soles4Souls's website at www.giveshoes.org.

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