Wednesday, October 07, 2009

Soles4Souls, the Shoe Charity, Announces Launch of 'Texting' Donor Campaign Through the Mobile Giving Foundation

Soles4Souls, in close partnership with the Mobile Giving Foundation and Distributive Networks (DN), is now accepting donations for their shoe charity through text messages. More than 270 million Americans have mobile devices, and 99% of those phones support text messaging - the reasoning behind Soles4Souls decision to make donations and fundraising as easy as typing the word 'SHOES' and pressing send. They will join the growing portfolio of other prestigious non-profit organizations that accept donations through mobile texts.

Mobile Giving complements the simplicity of Soles4Souls' cause and allows supporters to give easily in an instant, whether riding in the car or at a live concert, without providing credit card information, participating in a lengthy phone call, or having to visit a website. Offering the freedom to solicit donations through spokespersons, live events, media appearances, print, television, radio and web, Mobile Giving creates another platform of communication by allowing the charity to begin donor dialogue with their supporters.

"The innovation of Mobile Giving provides a new easy channel for our supporters," said Wayne Elsey, Founder and CEO of Soles4Souls, Inc. "It eliminates the 'Why' and creates a 'Why Not' giving scenario." The plan works with all major cell phone providers (T-Mobile, Verizon, Sprint, and AT&T) and allows users to text a key word to a 5-digit phone number and a $5 donation will be sent to Soles4Souls through the carrier. The $5 donation will appear on the subscriber's subsequent month's bill.

People and companies interested in donating can visit the organization's website at and follow the instructions.

No comments: