Tuesday, October 13, 2009

Shoe Carnival Teams up with Soles4Souls to Distribute Shoes in Four Cities

Shoe Carnival, the popular footwear retailer, joined Soles4Souls to distribute 425 pairs of shoes to those less fortunate throughout the South and Midwest. Starting September 28th, comfortable walking shoes were given out at Missions in Memphis, St Louis, Mobile, AL and Birmingham, AL.

“I want to thank Soles4Souls and Shoe Carnival for coming to the Waterfront Rescue Mission and providing shoes to our men,” said Jessica Howell, Administrative Assistant at Waterfront Rescue Mission in Mobile, AL. “About 150 men received new shoes and they were still talking about the event days later.”

Shoe Carnival has been partnering Soles4Souls since the charity’s inception in 2004. The Indianapolis based retailer has hosted shoe drives, rallied community support and donated shoes from their own stock.

"Shoe Carnival is proud to continue our support of Soles4Souls," said Todd Beurman, Senior Vice President of Marketing for Shoe Carnival. "The ongoing partnership with Soles4Souls fits the core of what our brand strives to do, and that is to provide shoes for people that need them."

The four day event started at the Desoto Sunrise Home in Memphis, where members from Soles4Souls and Shoe Carnival personally fit 100 children with new shoes. Volunteers then went on to the St Patrick Center in St. Louis, where over 100 men were fitted and the Waterfront Rescue Mission in Mobile, where 150 men received shoes. The event ended at the Lovelady Center in Birmingham with roughly 75 women personally fitted with new shoes from staff members of Shoe Carnival.

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