Saul's Celebrates 70 Years

A clothing and shoe store in Gainesville, GA is celebrating decades of business this year by continuing its family tradition of customer service.

Saul’s, located at 100 Main St. SW, was established 70 years ago by Bill and Gussie Schrage. Their son, Lorry Schrage, continues the family business today. Schrage said Saul’s has been so successful for so long because of the clothing store’s customers.

"There are very few people that come into my store that I wouldn’t have in my living room," he said.

A personal relationship with the customers is just one of the traits Schrage said is important to the success of any business. Another factor of Saul’s success has been the owners’ involvement in the community.

Earlier this year, Saul’s became involved with Soles4Souls. Customers who donated shoes at the store received a 20% discount on a new pair at Saul’s during the shoe drive.

"At Saul's, we feel it is important to help less fortunate people during these tough economic times with much needed shoes," said Schrage.

Saul’s also is celebrating its birthday by holding a special sale this month. Some items are 70 percent off, to match the clothing store’s 70th year, through Sept. 30.