Zappos and West Coast Conference to collect shoes at Basketball championships!

LAS VEGAS_The West Coast Conference and partner IMG College say Zappos.com will be the title sponsor of the conference men's and women's basketball championships in Las Vegas.

The deal gives Henderson-based Zappos.com exclusive marketing, promotional and media rights for WCC men's and women's championships scheduled each March through 2012 at the 7,800-seat Orleans Arena in Las Vegas.

The conference and Zappos.com also plan to collect used shoes from member universities from December to March for distribution internationally through Soles4Souls.