USA Triathlon is teaming with Cold Stone Creamery to gather unwanted sneakers that will be donated to Soles4Souls.The project is being held in association with the USA Triathlon Age Group and Elite National Championships, which will take place in Tuscaloosa, AL on Saturday, Aug. 22.
USAT is asking donors to place unwanted and worn out running shoes in a 4-foot container in the Cold Stone Creamery at 1130 University Blvd. For every pair donated, a person will receive a buy-one-get-one-free coupon at Cold Stone. Donations will continue until the container is full or Aug. 20, whichever comes first.
Athletes who are annual USA Triathlon members (including all 1,000 athletes in the race here) will then be allowed to enter a contest to guess the number of shoes in the container. The winner will receive a USAT prize pack valued at $1,180.
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