Friday, June 12, 2009

PUMA Partners with Soles4Souls

Sportslifestyle brand PUMA has once again teamed up with Soles4Souls to encourage people across America to turn in their gently worn shoes and donate them.

From June 15th to July 12th, PUMA will be collecting slightly worn shoes at every one of their stores across the country. In return, PUMA will give the generous donors 30% off a new pair of kicks in hopes of rallying people to give back to those in need! During this time period, consumers will also be able to make a monetary donation to the cause at all PUMA store locations.

In addition to collecting shoes in-store, PUMA and Soles4Souls are encouraging people to take action and literally give the shoes off of their feet. At two exclusive locations this summer, a larger-than-life PUMA Red drop box will be on-hand ready for footwear donations.

On June 15th in New York City's Union Square, and on June 23rd on the Santa Monica Pier, donors can turn in their shoes on the spot by tossing them in a giant 10 foot tall donation box. Soles4Souls flip flops and a coupon for 30% off a new pair at the PUMA store will be given to participants. The oversized drop boxes will only be on-hand for one day in each city from 11 am to 7 pm.

This is the second initiative that PUMA and Soles4Souls have worked together. Earlier this year, the sportlifestyle brand collaborated with the non-profit organization on a special program at the Sundance Film Festival where Soles4Souls auctioned a giant PUMA Clyde sneaker which PUMA had signed by attending celebrities and special guests.

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