Wednesday, April 22, 2009

Timberland and Soles4Souls Launch Shoe Donation Program

Timberland announced a new consumer promotion with long-time partner Soles4Souls to help provide free footwear to those in need, both in the United States and around the world.

Beginning on April 23, customers will be invited to drop off any pair of gently worn shoes at 68 Timberland retail locations around the U.S. in exchange for a 10% discount off of a new pair of Timberland footwear. All brands of men's, women's and children's footwear will be accepted for donation.

"We are proud to have donated more than 75,000 pairs of Timberland footwear to Soles4Souls over the past three years," said John Trott, vice-president of consumer direct for Timberland North America. "This new, expanded in-store program gives our customers the opportunity to join in and provide footwear - a basic, but essential, amenity that many of us take for granted - to those in need around the world."

The new footwear donation program will be promoted through online banners, in-store merchandising and public relations efforts. Timberland's partnership with Soles4Souls is part of its ongoing commitment to service, community and sustainability initiatives.

Over the past 16 years, Timberland employees around the world have used more than 500,000 hours of Path of Service program time to engage in community-building activities such as Serv-a-palooza and Earth Day initiatives.

To learn more about Timberland or to find a store near you, please visit To learn more about becoming an Earthkeeper, visit

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