Thursday, April 30, 2009

Shoe Carnival Joins Forces with Soles4Souls


Shoe Carnival and Soles4Souls are partnering for the second straight year on a promotion aimed at putting shoes on the feet of people who need them most. From May 6th until May 26th, all Shoe Carnival customers will have the opportunity to donate $1 during checkout, which will go directly to helping people in need.

Funds raised during the Shoe Carnival promotion will be applied toward sending a new pair of shoes to victims of natural disasters or those living in extreme poverty, both here in the United States and around the world.

"Shoe Carnival is proud to continue our support of Soles4Souls through this exclusive fundraising program," said Todd Beurman, Senior Vice President of Marketing for Shoe Carnival. "Their mission to provide shoes for those in need is a message that resonates with our customers. The funds raised in our stores will make a meaningful impact in the lives of people in need around the world."

In addition to the fundraising program in all 300 Shoe Carnival stores, Soles4Souls and Shoe Carnival are partnering in seven major Shoe Carnival markets for shoe giveaways to local charities. Together, Soles4Souls and Shoe Carnival are donating thousands of new shoes to shelters and agencies in Atlanta, Tampa Bay, Jacksonville, New Orleans, Nashville, Cincinnati and Louisville.

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