Thursday, February 12, 2009

Starting Line Sports in Madison, NJ, holding shoe drive

[from the Madison Eagle]

Gently worn pairs gain discount in shoe drive

MADISON – Now through Saturday, Feb. 28, Starting Line Sports, 67 Main St. in Madison, New Jersey, is hosting a shoe drive to benefit Soles4Souls, an international footwear charity that delivers shoes to needy people around the world.

During the drive, Starting Line Sports is offering a $10 discount to all customers who bring in gently worn pairs of shoes.

“This a great program for all involved,” said Robert Koppenol, owner of Starting Line Sports. “First and foremost, the program provides shoes to people who would otherwise do without. The program also provides an outlet for people to responsibly dispose of their used shoes. We would much prefer to see our used shoes go to people who will use and appreciate them, rather than into a landfill.”

“We are excited that Starting Line Sports is working with us to spread joy to people, both here in the United States and around the world,” said Wayne Elsey, founder of Soles4Souls. “It is only because of proactive retail stores, such as Starting Line Sports, that we are able to accomplish our goal of getting shoes on the feet of people who need them most.”

For information on the shoe drive and the discount toward a new pair of shoes, contact Koppenol at (973) 514-1057 or

Based in Nashville, Tenn., Souls4Souls facilitates the donations of both new and used shoes to needy people worldwide. Soles4Souls has distributed more than four million pairs of shoes. For information, visit

No comments: