Monday, January 19, 2009

Puma Partners with Soles4Souls at Sundance

Sportslifestyle brand PUMA made a special appearance at this year's Sundance Film Festival at the Film Lounge Media Center, which included the Getty Images/WireImage Portrait Studio. Celebrities and special guests had the opportunity to give back by signing PUMA footwear that will be auctioned off to benefit Soles4Souls.
"Park City is buzzing with excitement this time of year," said Jay Piccola, President of PUMA North America. "We are so thankful to be a part of it and to be able to give back to such a noteworthy cause."
In addition to the autographed shoes, PUMA will be donating footwear to the organization on behalf of each of the lounge's guests.
"We are very excited about working with PUMA at the Sundance Film Festival," said Wayne Elsey, Founder and CEO of Soles4Souls. "This is a tremendous opportunity to enlist Hollywood stars to donate signed footwear that will benefit needy people here in the U.S. and around the world. We are extremely grateful that PUMA thought of Soles4Souls and the people who look to us for help," he said.
Visitors to the PUMA lounge will also had a chance to experience 60 Years of PUMA's history. The brand just celebrated its 60th anniversary and the lounge was decked out with iconic imagery, archival footwear, historic ads and other memorabilia from the last 6 decades. This initiative rounds out a string of events and programs thrown by the brand in celebration of its birthday.
This is the second year that PUMA has had a presence at Sundance. In 2008 PUMA hosted a special customization booth with their Mongolian Shoe BBQ program to benefit Clothes off our Backs. The PUMA lounge will be open January 16th through 21st at The Film Lounge Media Center in Park City, Utah.

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