Monday, June 02, 2008

Soles4Souls and Finish Line begin "Sole Destination"

Soles4Souls began their partnership with Finish Line, Inc. this week and launched a national shoe trade-in program at all 700 Finish Line store locations. The donation program, "Sole Destination," began yesterday, June 1st and will end on July 31st, 2008. It is part of many events for National Barefoot Week to be held June 1-7, 2008.
"During this week, we hope to draw attention to the over 300 million children worldwide who have never owned a pair of shoes, while also empowering people to make a difference by cleaning out their closet and donating shoes," said Wayne Elsey, Founder and CEO of Soles4Souls. "We are thrilled that Finish Line has graciously agreed to partner with us. The shoes donated by their customers will make a huge impact on the lives of thousands of people in desperate need."

"As an athletic footwear retailer, this is an exciting opportunity to serve those in our community and beyond through Sole Destination," said Derrick Walker, Finish Line Vice President of Marketing. "With this program, our customers have an easy and convenient way to give their shoes a second life."

During "National Barefoot Week", there will distribution events, walkathons, marathons, benefits, and retail trade-in events across the country scheduled for the rest of the week. It will be held each year during the first week of June.

Thousands of churches, civic groups and retailers will act as collection points in the weeks prior to and during Barefoot Week.
To help right now, please go to your local Finish Line store, June 1-July 31, 2008 and donate a pair of new or used shoes and receive $5 off the purchase of a new pair of shoes valued at $25 or more. Offer valid same day only. Some restrictions apply.
Please visit for trade rules and store locations near you.
About Finish Line
The Finish Line, Inc. is one of the largest mall-based specialty retailers operating under the Finish Line and Man Alive brand names. The Finish Line, Inc. is publicly traded on the NASDAQ Global Select Market under the symbol FINL. The Company currently operates 700 Finish Line stores in 47 states and online and 94 Man Alive stores in 19 states and online.

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