Tuesday, June 24, 2008

Brighton's Final Tally: 73,163 Pair

After it was all said and done, 125 Brighton Collectible stores participated in the most successful shoe drive Soles4Souls had ever seen. The national chain far exceeded their lofty goal of 50,000 pair by sending over 73,000 pairs of new and gently worn shoes to Soles4Souls distribution centers.

The shoes will be inspected, sorted and then sent to the needy in various parts of the U.S. and around the world.

Wayne Elsey, CEO and founder of Soles4Souls, said that Brighton was so successful because many of the stores partnered with local community organizations and businesses to spread the word about the shoe drive.

"The gift of shoes can be such a powerful thing," said Elsey. "Often we don't realize how many people both at home and abroad are without even a single pair of shoes."

This is the second year in a row that Brighton has partnered with Soles4Souls. Giving back is a tradition at Brighton, and the company has been fortunate to be able to help communities across the United States and around the world.

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