Friday, May 30, 2008

New Warehouse in Nashville

Soles4Souls announced today that it has opened another warehouse in Old Hickory, Tennessee (a suburb of Nashville), to give more options to its supporters on where to send shoe donations.

"As our charity expands, we need to give our supporters more options to keep the shipping costs down," said Wayne Elsey, Founder and CEO of Soles4Souls Inc. "Our new warehouse in Old Hickory, Tennessee, is the fourth Soles4Souls facility in the United States, and will serve donors in the Central and Upper Midwest regions of the country," he said.

Shoes donated to Soles4Souls are sorted, cleaned, and packaged in the warehouses before being shrinkwrapped and loaded onto pallets. From there, the shoes are sent to partner organizations in the United States and in over 60 countries around the world to help put shoes on the feet of needy people.

Soles4Souls also recently launched a new website to simplify its message and help draw more traffic that explains the charity's programs.

"The website is a vital information tool and we wanted to clearly communicate our mission through videos, personalized stories, rich images and easy opportunities for everyone to get directly involved," said Elsey. "We have created an easy-to-use Participation Location tool that shows all the local drop-off points where our web visitors can go to donate their shoes," he said.

The Participation Location program works very well for retailers, explained Elsey, as stores who are participating benefit from the increased walk-in traffic and greater visibility in their community as a partner in charitable causes. Retailers interested in signing up for the program can find the sign-up forms on the charity's website, at

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