Monday, March 17, 2008

Soles4Souls Partners with Shoetube has exploded onto the web scene with more force than a massive Manolo Blahnik sale. The new Web 2.0 channel focuses solely on shoes the latest trends, the hottest styles, and even the best ways to use footwear in a charitable cause.

By partnering with footwear charity Soles4Souls, is aiming to also raise participation, donations, and engagement with the shoe charity.

"We are so delighted to partner with the creative minds at Powderhouse Productions, the creators of," said Wayne Elsey, Founder and CEO of Soles4Souls. "We are also extreme footwear lovers from sleek running shoes to rugged work boots and the coolest sandals on the beach. But we believe that giving away a pair of new shoes to someone in need is even more satisfying than buying the latest and greatest styles, and we want to thank for giving us a channel on their website to promote participation," he said.

According to Elsey, it's clear that Americans have a love affair with shoes.

The average American woman currently owns 19 pairs, and American men own nine," he said. "What is less known is that we tossed more than 300 million pairs of shoes into our own landfills last year, while the same number of children around the world have never owned a single pair," he said.

"Buying shoes is a guilty pleasure for some women," says Marcy McCreary, director of new media marketing & business development at Powderhouse Productions. "But if women can balance their shoe buying with some shoe giving, everyone benefits." and Soles4Souls aim to change that statistic by connecting footwear lovers with an easy way to donate their own gently worn shoes. And what if the viewers at simply can't part with one of the many shoes in their own closets? Not a problem, says Elsey. For every single dollar donated to the charity online a pair of shoes can be sent around the world, destined for delivery to a child in need. So you don't have to really part with those Manolo Blahniks...until next season's arrivals, of course.

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