Tuesday, October 16, 2007

Soles4Souls on LiveEarth.org

Live Earth started the SOS campaign to empower individuals to change their consumer behaviors. Their goal is to motivate corporations and political leaders to enact decisive measures to combat the climate crisis. The message of SOS is that everyone, everywhere can and must Answer the Call to solve the climate crisis.

Recently, Soles4Souls was featured on the front page of the Live Earth web site:

Most Americans are aware of the large number of shoes lying dormant in their closets. It has been estimated that there are 1.5 billion pairs of shoes in American homes that are destined for our landfills instead of being put to use the way they were intended: on people’s feet.

Soles4Souls, a rapidly growing American charity, aims to recycle and reuse every unwanted pair of shoes in the country by collecting and distributing these shoes to poor people around the world. The US Government estimates that there are 300 million children around the world who don’t own a single pair. Nearly all the footwear that is thrown into our landfills could be used — and treasured as a luxury item — by people in third-world countries.

Soles4Souls believes that recycling footwear doesn’t have to mean shredding or melting shoes into park surfaces or basketball courts. Footwear can be used in the manner intended by needy people around the world, and save American landfills space for items that cannot be reused or recycled.

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